DON’T BE FOOLED BY NAME BRANDS: WHY STORE BRANDS ARE THE SMARTER CHOICE

When you’re walking down the supermarket aisle, the choices can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and heavy advertising. On the other hand, there are generic items, which are often cheaper but not as well-known. Opting for store brands can be a wise way to save money without sacrificing value